POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection.

All our products have been tested by top world gravity sport athletes and then further refined to perfection. Our athlete friends love to go flat out but without suffering cuts, bruises and headaches, or in the worst cases, risking back or brain damage as a result of crashes that sadly happens to even the best athletes. The end result is a line of lightweight, high performance gear that offers the ultimate protection against injury thanks to superior impact absorption and penetration resistance.

Not content with making the mountains a safer place with their first class helmet and protection ranges for skiers and bikers, Swedish brand POC is also helping make the town centre a brighter place with their award-winning Chamonix store on the Rue de Paccard.

Behind the genteel and relaxing garden terrace in front of the shop lies the full array of POC product lines. Not just the sensible stuff like body armour and head protection for mountain bikers, but also some cool leisure wear.

The POC flagship store is a nice shop with nice staff who sell nice things that stop you hurting yourself and help you look good at the same time... what reason do you have not to pop in and say hello?